Private Color Analysis for Men · Chicago

Find the Best Colors to Wear
for Your Skin Tone

Most men already have plenty of clothes. What they need is a clearer understanding of what actually works for them.

A private color analysis with Edwards helps you identify the colors and tones that make you look more energized, polished, and confident — so every purchase has a purpose and getting dressed feels easier.

Your clothes should elevate your presence. Your colors are the first step.

90 min One private session
Same day Personalized guidance you keep
Yours for life Custom palette in your pocket

Sound familiar?

Getting dressed shouldn’t be that hard. You can be stylish and simple without being boring.

You stand in front of a full closet and nothing feels right.
You wear a lot of gray, navy, or black because at least those feel “safe.”
You spend money on clothes that look great in the store and just sit there at home.
Colors and patterns overwhelm you, so you stick to what’s easy.
You see another guy’s style and think, “I like that look, but I don’t know how to do it.”

The wrong color can make you look tired or washed out.

The wrong pattern can overwhelm you.

The wrong fit or proportion can distract from you.

Color analysis gives you a clear foundation: the tones that support your face, your presence, and the way you want to show up.

Why It’s Worth It

The ROI Is Real

$250+ in savings on clothes you will never wear.

Most guys spend over $250 every year on clothes that don’t work. One session can pay for itself by helping you stop buying the pieces that look good in the store but sit unworn at home.

Men who know their colors don’t spend more. They spend smarter.

The right wardrobe helps people see you the way you want to be seen.

At work, it can mean being seen as more polished, prepared, and credible.

On a date, it can mean making a stronger first impression and feeling more confident in your own skin.

In social settings, it can mean standing out in a way that feels intentional, not forced.

Color analysis is not just about looking better in a shirt. It helps you make better decisions with your wardrobe, your money, and your first impression.

Smarter Purchases

No guesswork. Every piece you buy has a purpose.

Fewer Unworn Clothes

Your closet becomes simple to navigate.

A Stronger First Impression

People make judgments before you even say a word.

More Confidence

When you look good and feel it, others feel it too.

A Wardrobe That Works

Built for your life and your schedule.

Where It Leads

Elevating Your Style Starts Now

Start with your colors. From there, every choice gets clearer.

Color analysis is the first step in Edwards’ full style elevation process. You can book a private Color Analysis Session on its own and leave with useful, personalized guidance the same day.

For many clients, that one session is the unlock: they finally understand which colors make them look sharper, more energized, and more like themselves. For others, it becomes the starting point for a bigger style transformation.

If you want to keep going, Edwards also offers the full style process: defining your personal style, editing your closet, filling wardrobe gaps, and learning how to put outfits together with confidence.

The Full Style Elevation Process

This Is Your Journey

Five steps, personalized to you — your personality, your likes and dislikes, your lifestyle, schedule, travel habits, and the way you want to show up.

It’s less about fashion “rules” and more about YOU and what works for you.

01
Color Analysis — Your Foundation

Discover

Find your best colors — what to wear and what to skip. This is where you’ll learn the tones that support your face, your undertones, presence, and natural features.

02
Your Style, Not His

Define

Edwards will ask you what you like, what you want to avoid, and how you want to show up. Do you love stripes and bold patterns? Do you prefer solids and a classic look? Let’s find out so you show up the BEST version of yourself — (not a mini-Edwards, whose own style is maximalist and bold 😉).

03
Edit Your Closet

Release

Clear out the pieces that no longer fit, flatter, excite, or support your wardrobe. We’re not throwing out everything — we’ll be refining and pairing the right looks.

04
Fill the Gaps

Build

Fill in the missing pieces. Add the staples, statement pieces, colors, and patterns that make your closet work together.

05
No Overthinking Required

Outfit Pairings

Learn the outfits that work for YOU and your life. If you like a “uniform” or formulaic approach to getting dressed, we can do that too — and it doesn’t have to be boring. The goal: a wardrobe that makes you look put-together without having to overthink it.

If you ever had a hair stylist give you the cut THEY think you should have, you know what I mean. It’s always about YOU. You’re the star of this show and I will never push something on you that makes you feel uncomfortable.

— Edwards Buice

What You Gain

A Wardrobe That Finally Works

Save Time

Get dressed faster because your closet finally makes sense.

Save Money

Make fewer expensive “almost right” purchases.

Shop With Clarity

Know which colors, patterns, and statement pieces actually belong in your wardrobe.

Strengthen Your Presence

Show up more polished, confident, and credible at work, on dates, and in everyday life.

Build a Wardrobe That Works Together

Create a closet of go-to pieces instead of one-off purchases.

Your Color Analysis Session

Personalized color guidance, wardrobe recommendations, and tools you can use long after the session ends.

Private 90-Minute Session

Work one-on-one with Edwards to discover the colors and tones that bring out your best. Options are also available to do it with a friend or a group.

Personalized Color Guidance

Learn which colors make you look energized, polished, and confident — and which ones make you look like you’ve barely slept in a week.

Wardrobe Recommendations

See how your color palette translates into real clothing choices, from shirts and jackets to accessories, jewelry, layers, and statement pieces.

Custom Color App

Your custom palette is stored in an easy-to-use app, giving you a reference point anytime you shop, build outfits, or need to decide whether a new piece really works with your wardrobe. No more expensive “almost right” purchases.

Custom color app open during a session, surrounded by color wheels
Personal color palette displayed on a phone next to color wheels

Investment

Private Color Analysis

In-person in Chicago. One session, personalized guidance you keep for life.

  • Private 90-minute session with Edwards
  • Personalized color guidance
  • Wardrobe recommendations
  • Custom color app with your palette

Bring color analysis to your team.

Style plays a role in confidence, credibility, and first impressions — at work and beyond.

Edwards offers color analysis presentations for corporate teams, men’s groups, and private events in Chicago. If you’re interested in bringing this experience to your organization, reach out directly at .

Color Parties & Small Groups

Book a Color Party or small-group session. These are great for birthdays, anniversaries, recent college grads, and more. Plus, they’re a blast!

Real Clients. Real Results.

Same Person. Different Color Story.

Before
Client before color analysis, draped in a neutral tone
After
Same client after color analysis, wearing his best color

The right tones help bring the person forward. You look more awake, more polished, and more present — without trying harder or dressing like someone else.

I never thought I would consider a color like this, but now I do.

— Garo

Now I can try things with more confidence. I can be bolder with my style.

— Conrad

Find Your Best Colors

Your Wardrobe Should Make Your Life Easier

It should help you look polished, feel confident, and show up the way you want to be seen. Color analysis gives you the foundation.

From there, every choice gets clearer.